We use Instagram on a daily basis in the Test Kitchen to share unique, behind-the-scenes snapshots of our food-filled adventures. But we’re not the only ones. Many of our fans already sharing their Instagram photos of our recipes they make at home, and we love seeing our recipes come to life.
After we caught a glimpse of the cover image on our upcoming cookbook—The Cook’s Illustrated Baking Book—we knew it would be the perfect opportunity for an exciting and drool-worthy challenge. And when our sponsors from Fleischmann’s Yeast and Karo Syrup found out about our contest, they wanted to Bake the Cover (and donate some baking supplies), too.
Introducing: The America’s Test Kitchen #BakeTheCover Instagram Challenge! For the next 4 weeks, we’re asking you, our fans, to bake the cover recipe from our upcoming cookbook, The Cook’s Illustrated Baking Book. This cookbook demystifies over 450 foolproof, Test-Kitchen approved recipes. After more than 20 years of testing, thousands of pounds of butter, and 15 thorough chapters—ranging from Quick Breads, Pizza, Cookies, Layer Cakes, Pies and Custards—the Cook’s Illustrated Baking Book will transform your thoughts on the art of baking. We’re talking about professional baked-good results, without signing up for culinary school or leaving the comfort of your own kitchen.
WIN THE BOOK + BAKING SUPPLIES
Put on your aprons, get out your measuring cups, and Bake the Cover recipe—Sticky Buns with Pecans. But before you dig in, share that drool-worthy photo on Instagram, mentioning @TestKitchen and using the hashtag #BakeTheCover in your caption. 5 lucky participants will win a basket filled with the Cook’s Illustrated Baking Book and baking supplies from our sponsors at Karo Syrup and Fleischmann’s Yeast. Once you’ve published the photo, it’s up to our judges here at the Test Kitchen to pick a winner. Participants will be judged on 25% creativity/artistic ability and 75% originality of their recipe’s photo.
The deadline for entries is October 13, 2013 at 11:59 P.M EST. No limit of entries. The challenge is limited to Continental US residents who are 18 years and older as of September 16, 2013. The decisions made by the judges at America’s Test Kitchen are final.
So what are you waiting for? Go #BakeTheCover!
MAKE IT NOW: Our recipe for Sticky Buns with Pecans is free through October 14th.
THIS CONTEST HAS ENDED
Congrats to the winners of #BakeTheCover: bemandy, thombarbour, m3gdavis, samanthaboltz, and jenebrooks! Thanks to everyone who entered (and got some yummy sticky buns to show for it). Visit all of the #BakeTheCover entries here.